90210 popsicles around LA

The CW has come up with a “90210” marketing idea that’s as chilly as the on-set stares between Shannen Doherty and Jennie Garth.

To promote its already much-hyped ZIP Code revival, The CW will give away 100,000 ice cream novelties over the Labor Day weekend. The network has hired ice cream trucks to drive around waterfront locations in New York, Los Angeles and Chicago to distribute the tasty treats.

“The trucks will be decked out in ‘90210’ key art, and they’ll be playing the ‘90210’ theme song,” said Rick Haskins, chief of marketing for The CW. He didn’t have specifics on the exact varieties of the frozen confections, but did hint that there would be popsicles and something in the chocolate family.


What sucks is that we don't know the exact locations. I guess Santa Monica? Venice? They should do WEHO, duh!