do we really need 2,900 hours of olympics?

Dear NBC,
How are ya? Congratulations on Baby Borrowers. Seriously, never thought it'd work, but it somehow has (unlike Celeb Family Feud, no offense).

We heard that you're planning 2,900 hours of Olympics to air on several networks, including OXYGEN for the first time.

I love the Olympics, especially Summer. Gymnastics, swimming, etc. However, when does too much of a good thing become TOO much?

Isn't this overkill? Oh, and thanks for holding a one-hour red carpet special for HEROES on Sept 22nd. That's not desperate or anything.